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Using Colour in Advertising Is a Science - From a South African Perspective Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour or colours chosen for the package must therefore not only be eye-catching, but must also ... 14 Places to find Great advertising Ideas - from a South African Perspective Creating great ideas is not a very difficult task to overcome, you may say " .. But, I do not have a creative bone in my body". All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. People often ask me how I am able generate so many ideas on so many advertising levels. Most of my thinking is based on a technique called 'Forced C... All You Need to Know about Classified Advertising - from a South African Perspective Compiling your classified advertisement 1. Even though these adverts are routine and limited in style, you can still use striking words or phrases. 2. Present your facts in as complete a manner as possible. Give a full but brief description of the goods, service or vacancy on offer. 3. State the price where products are involved. 4. Always make sure your co... 15 Effective Tips for Advertising and Marketing through the Mail - From a South African Perspective Although many of the best-known catalogues come from large companies, the mail-order business presents incredible opportunities for small businesses with the right blend of products, marketing strategies, prices and target customers. To compete successfully the entrepreneur must target a specific market. What does it take to succeed in the highly competitive mail-order industry? The followin... 8 Pricing Tips for Advertised Products: Art or Science or Both? From a South African Perspective The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right? Not exactly. This strategy helped incredibly for BMW sales in South Africa. To keep sales from slipping BMW actually raised the prices in an effort to take on... A Different View on Pricing - From a South African Perspective A business researching and developing a new product normally designs it first and the estimates the cost to determine the final price. If the cost - and the resulting price - are too high, the product will go back to the drawing board for more revisions, delaying the introduction of the new product. The Japanese approach is to start with a target cost based on the price that consumers are most ... 11 Key Steps to Developing an Effective Advertising Plan- from a South African Perspective Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action. You can incre... Advertised Products Versus Perception from a South African Perspective A South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home. What's being advertised and what's being delivered are two totally opposite things. Customers have been left by the way side reeling at the fact they have j... Creating Advertising Ideas from a South African Perspective All opportunities are based on an idea, but not all ideas represent genuine opportunities. Creative thinking refers to the mental attitude of always trying to improve on existing designs, products and services. Always think actively, watching television, reading the newspaper or even taking to friends will supply the mind with a flood of great and useful ideas. Always asking yourself the questi... Ethical Advertising or Not? PART 1 from a South African Perspective These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more consumers find it appealing, get suckered in and after its too late realise the consequences. Blatant trickery... Ethical Advertising or Not? PART 2 from a South African Perspective In an article by Ted Lampert,President, Children Now "Childhood obesity fueled by marketing tactics" in the San Francisco Chronical April 27 2005. "Every day our children are bombarded with advertisements -- quite often for products that are harmful to them. Each year, the average child sees about 40,000 commercials on television alone, according to communications professor Dale Kunkel of the U... Is Your Advertising Working? - from a South African Perspective How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from. Keeping good records of customers will help to expand your marketing ventures. Where they are buying, how did they get to know about your products or servi... Cost Effective Advertising from a South African Perspective The price of a newspaper would be beyond the reach of the average wage earner if it were not for advertising. The major portion of production costs is covered by the fee charged for advertising, thus making newspapers affordable to the public. The cost of advertising is alarmingly high but the charge varies according to the publications circulation figures, its size and the complexity of the ad... Advertising Market from a South African Perspective Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa. Capturing a broad market in South Africa is virtually impossible unless you have an interna... The Main Purpose of Advertising from a South African Perspective The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims: To inform To persuade and To remind One of the most underestimated points is to REMIND. The cost of advertising is extremely high. One may therefore wonder if it is not a waste of money to advertise a product which is widely known and which has a goo...

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