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The Secrets To Successful Radio Advertising Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I’m about to give you ... Crazy Ads? Maybe You're Just Out of The Demo! My father called me to complain, again. He’s 82 and he’s angry. “Son, I know you’re in advertising and all that”, he usually starts off, “but the ads I see today I wouldn’t give you two cents for. They’re stupid and they don’t even tell you what they’re selling!” I explained it to him as best as I could. “Dad, it’s OK, you’re just out of the demo.” “I’m out of the what?” “The demographics ... Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing. What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephant... Forgot The Ad Budget? Don't Panic! Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there. And then it hits him: No one knows about his shiny new ... The TV Shoot, The Spoiled Brat, And A Painful Lesson It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the “Redneck Crazy Man” as I liked to refer to him. He owned a string of low end rental car s... Radio and Television Ads: Clever Vs. Annoying Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It’s all in the ability to make the listener or viewer remember the ad in a c... How To Make Your Advertising Work! Many believe that when it comes to advertising, it’s a necessary evil. At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They’re all wrong. Here’s what you should be thinking about when putting together an advertising campaign: 1) Who am I trying to reac... How To Write A Great Radio Ad! If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring. One problem is that many advertisers rely on the station to write and produce their spots. And who can blame them? The stations usually offer thos...

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