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Jim Hart's Articles in advertising

  • How To Set Up An Advertising Group To Sell, Sell, Sell!
    There are several fundamental problems facing business start-ups and chief among them is raising financial capital to support operations, production, marketing and sales. Obviously, sales are the most important activity for a business but is often at this point, with a lack of sales, when the reality sets in that without money you cannot advertise in any meaningful way. Even something as simple ...
  • Advertising Works! Part 2
    Are you a business owner? Maybe you are just trying to sell a product or service. Perhaps you are using a website to showcase your product or service. In any case, you are aware that nothing happens without advertising. The question for most people on a small budget (and I mean a REALLY small budget) is what kind of advertising should you do to sell product or drive traffic to your website.
    ...
  • Advertising Works! (Part 3)
    Pursuant to Advertising Works part 1 and 2, I wanted to clarify some issues about web marketing using classified advertising. To recap some major points: All products and services can be grouped into two general categories; good products and bad products. How do you know if you have a bad product? The answer is simple, people will send it back and demand a refund because the product is unsatisfac...
  • Advertising Works!
    Are you a business owner representing a product or service? What’s your point of differentiation? What separates you from your competitors? Is it quality? Is it the price? Is it the packaging? Is it placement or promotion? The bottom line is are you selling? If not, why not? The answer may lie in advertising.
    They say nothing happens unless you advertise. No advertising = no sales. But many...

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