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Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free! Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising. Don't feel like you're alone. The very trait th... Small Business Marketing Secret #1: The Most Important Word In Advertising Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter. If your camera is pointed at you it's backwards and you're wasting film and ad dolla... Small Business Marketing Tall Tale #1: Advertising Sells Products Advertising. We've all tried it at least once. For the purposes of this discussion, let's define advertising as any form of marketing one pays for. From business cards, flyers, and mailers to billboards, TV spots, and newspaper display ads, advertising is everywhere. Still, almost every business in the world can benefit from advertising somehow. Most people mistakenly believe that advertisin... Small Business Marketing Tall Tale #2: Advertising Is Expensive Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the ... Small Business Marketing Tip #2: Return To The Roots Of Advertising Gravitational Marketing is about returning to the roots of what advertising is really all about. But, the question is…What is real advertising? Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either. On Madison Ave they have lost all clarity about what a...

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