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Web Advertising Stealth Tactics of "Illegal" Sites Gambling websites face just that challenge in reaching US and Canadian audiences. In both countries, the government has put media outlets on notice that accepting advertising from gambling websites is illegal. (Note: in the US, at least, the industry disputes this, and charges have never been filed by the US or Canadian federal governments.) The sites have come up with some pretty creative way... Why Your Online Advertising Traffic Leaves as Soon as It Arrives Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as soon as it arrives--i.e, it "bounces." Why does traffic from online advertising bounce? Think about it: you've done the same thing many times. You've sea... Online Advertising Traffic and the First Law of Web Surfing Hint: don't send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web. You won't read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and dir... MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles' Heel? Examining the failures of the web content design of many enormous consumer corporations. When you think of the world's most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald's, Sheraton, Disney, IBM, General Electric, and IBM. Not only have they spent billions on advertising to buy their way into your head. They offer conven... MSN PPC Advertising Network Finally Debuts MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search. Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketer...

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