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Lieberman-Lamont Advertising and How It Relates to Small Businesses When Ned Lamont first sought to challenge 3-term U.S. Sen. Joe Lieberman in today's Democratic primary, almost no one thought this political neophyte had any chance. Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political duel between the well estabished, well-known brand (Lieberman) and the new, unknown brand (Lamont). The unknown (Lamont) has suc... How Political Advertising Relates to Your Small Business Advertising Elections are a great chance for small business owners like you to see how advertising works in a rather short time frame. With three weeks to go before elections here across the USA, you have the opportunity to observe local and state political races. Consider the candidate "the product" and his / her campaign advertising and public relations campaigns. As you try to predict the winners, it... Advertising Yourself To Friends? Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you'd like to think to small businesses. Since people like to do business with friends, it is important you help them to know what you do. Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sourc... Advertising Temptations & How Small Businesses Can Handle Them New advertising ideas and techniques most always get the quick attention of the optimistic small business owner. The first time you hear about something new to use or adapt, your mind races to fast forward, especially if the testimonials are realistic and seem to relate to what you are doing. To illustrate, picture that ad salesperson standing right there in your business. Temptation is... Advertising? Consider Product Life Cycle and Customer Buying Habits When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits. Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy acco... Designing Ads? Remember the Reader When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations? If you answered readability, congratulate yourself! Fancy graphics may get the ad noticed, but readers must be able physically to read the words. This elementary concept sounds simple enough, yet is often ignored. If they can't read it, they ...

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