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The Graphic Problem Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fu... How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation – saving money by buying blank substrates inexpensively at loca... Magnetic Signs: Where Do They Work Best? Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refu... Lamination of Signs I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also make... Vinyl Banners for the Right Occasion The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading...

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